Geir Amsjø            |   Arne Åhlander  | Kurt B. Nielsen

Many talented and qualified people have attempted to come up with a consolidated view of how organizations should be modeled and behave in order to best reap the benefits we now know can be reaped at the team or project level. Terms like “Management 3.0”, “Radical Management” and “Fourth generation Management” are swarming the Internet.

Does the world really need yet another definition? How come we – three humble Scrum trainers from Scandinavia – think we can make a difference? And what is that difference?

Why have we launched this initiative?

All of us are rooted in the Scandinavian business world, with years of experience, good and bad. We have also worked extensively outside our own countries and interacted with many cultures and value systems. Finally we all found Scrum many years ago, were challenged and impressed, enough so that we decided to become Certified Scrum Trainers; we have worked in this capacity for many years now.

In many of our recent training courses and coaching engagements we have been challenged with questions about how to expand the use of Agile and Lean methods beyond the realm of product development, the home turf of Scrum.

We believe that our combined experience is quite unique and valuable, and that with our roots in societies that favor low power distances, tolerance of experiments and concerns for the individual, we have something to contribute. Not everything in our societies is positive, and we do not claim superiority over others here; we have for example a tendency to indulge, everybody thinks they are entitled to do what they want right now.

We simply say that in this day and age, where the transition from the industrial age to knowledge work is in full flower, some of the biggest obstacles to success is traditional power structures, over-focus on plans and compliance and just viewing individuals as “resources”. We believe we can help organizations get over that and tap into people’s intrinsic motivation.

Another reason for this initiative is that we believe we can come up with a much simpler approach to making an organization Lean and Agile, than previously seen. Our approach is based on a fairly simple consolidated set of values and principles, that leads to a number of patterns that can be followed, each of the patterns have some recommended practices that can be chosen depending on context.

We base our proposition on the Agile principles, Lean Thinking, Complexity thinking and the fundamental Scrum Pattern. It is by necessity more complicated that the plain old vanilla Scrum pattern, that covers only one project and one team. But it is close to being the simplest solution that could possibly work.

“Everything should be made as simple as possible, but not simpler” – Albert Einstein